Local execution owner.
Entity, banking, hiring, and the launch work happen in the right order, owned by someone in the US.
Stateside Operator
Build your US operation before you move your company into it.
You have real US demand. What you do not have is someone in the US who owns the execution: entity, banking, hiring, provider coordination, and the weekly follow-through that turns a plan into an operating company.
That is the job I do. I have done it before: first US employee of a foreign-founded software company, then its COO, through tenfold revenue growth and a successful sale.
US expansion rarely fails for lack of strategy. It fails when execution stays abroad.
The US Expansion Wall
- Decisions wait on the founder across time zones.
- Providers each do their part; nobody connects their work.
- Work moves in the wrong order, and rework follows.
- The founder becomes the coordinator of everything.
Real demand on one side, no local operating structure on the other.
I give your US expansion a local owner.
I work as your Stateside Operator: a US-based executive who builds and runs the operating side of your launch.
Provider coordination.
Legal, tax, immigration, and accounting stay with licensed professionals; I connect their work so nothing falls between them.
Weekly operating rhythm.
Open items, owners, blockers, and decisions, reviewed with you every week.
The hiring order matters: the Operator is the first hire, and the founder is the final hire, arriving into a system that already works.
The method is the Stateside Operating System; when the fit is clear, it runs as the 135-Day US Launch Sequence. The engagement can be a defined project, a fractional or interim operating lead, or a full-time founding US operator.
For foreign companies with real US demand.
Good fit
- Established abroad, with real US customers or an active pipeline.
- Execution straining: decisions still routed through the founder across time zones.
- Pressure to hire, support customers, or relocate before the structure is ready.
Not a fit
- Still validating US demand.
- Looking for outsourced sales.
- Wanting a market-entry report without an operator behind it.
I have built this once already.
- First US employee of ALM Works, the foreign-founded maker of Structure for Jira, when it opened its worldwide headquarters in Boston in 2016.
- COO from 2019: the US office grew from zero to 25 people, global headcount from 35 to 100, and revenue grew tenfold.
- Acquired by Tempo Software in December 2021, and I stayed through the integration.
Building a US operation for a foreign company is not a theory I studied. It is work I have done, decision by decision, hire by hire.
Start with the free Assessment.
Describe your situation through the US Expansion Wall Assessment. I am the only person who reads it. Within 3 business days you receive my written conclusion on whether your case fits the method with a high chance of success, and we schedule a call to discuss it.
It costs nothing and creates no obligation on either side.
I run the operating side of your launch; legal, tax, immigration, accounting, and other regulated advice stays with licensed professionals, and I work only with companies that can lawfully operate in the US.